Condensed Marketing Masterclass at Staffordshire Moorlands Chamber

Staffordshire Moorlands Chamber of Commerce

The Capture Factory’s Director Richard Dodd was pleased to attend the Staffordshire Moorlands Chamber Lunch and Learn where he helped to explain the importance of branding. The event took place at the Alton Bridge Hotel where it gave attendees a bite-sized masterclass in presenting their businesses in the best possible light. Both Richard and freelance marketing and PR specialist, Mark Brammar, discussed using digital and conventional methods of business branding.

The focus of the talk was to make businesses understand that you only get a few seconds to make the right impression. Whether it’s a logo, website, social media presence or even networking; it’s always imperative to present yourself in the best light across all platforms.

Branding Your Business

Condensed Marketing Masterclass

The presentation taught the audience how a few simple steps and a little preparation can make all the difference. Richard and Mark gave a short, thought provoking talk packed with hints and tips about how to portray the right image for your business.

For instance, picture two business cards: one has been printed professionally on quality paper with a well thought-out layout and design, the other is a piece of ripped paper that someone has scribbled their details on using a felt tip pen. Which business would you choose?

It’s important to ensure your business is getting seen and heard as you wish it to be seen and heard. To do this, you need to focus on how you market your business’ brand, image and communication. Giving your customers the right first impression is the initial steps to becoming their first choice.

It was a pleasure to share our knowledge with a group of business owners who want to make the most of their brand. If you’re looking to find out more about how we can help your business, get in touch by clicking the button below.

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