What is Branding?
Your brand is the way in which you communicate with your customer. This variety of communication can include your logo, website, social media profiles and how you answer the phone. Therefore, your brand effects how your customers view you. It’s important to remember that your brand represents your company, and can untimely effect your company’s reputation.
Brands outlive products. Your branding can increase the value of your company. A professional logo design can be developed until it’s memorable. There is huge power behind a great logo design; it’s the first impression customers get of your company, proving the importance of branding.
What is the importance of branding?
There are many benefits of great branding:
People generally do business with companies they are familiar with. Without fantastic branding, your company will not be recognisable. Without being recognised, you won’t develop trust with your customers. If your branding is consistent, clear and easy to differentiate between others it can help people feel at ease purchasing your products or services. The customers will know exactly what to expect every time they experience the brand. Your brand will have a uniform quality, therefore will be remembered as a quality provider, encouraging them to repeat their business with you.
As stated before, your brand can differentiate you from your competitors. This differentiation in today’s global market is critical. To be able to stand apart from the crowd will enable you to be recognised and memorable, thus encouraging engagement. This engagement may lead to referrals. A strong brand is easy to tell others about. People love brands, whether they’re wearing them, eating them, listen to them. It’s guaranteed people will talk about a good brand.
Baby Car Logos
MiniChamps is a miniature car model producer. Their campaign, created by Dentsu, features the brands Jaguar, Lamborghini, Ferrari and Maserati in their ‘infant’ stages. The reinvention of an existing brand logo proves that consumers become familiar with a brand. Hijacking the popular logo captures the customer’s attention instantly. This advertisement shows that these logos – although have been adapted – are still easily recognisable, demonstrating the importance of branding.
To Summarise the Importance of Branding
The most effective branding is built on a strong idea. Think about what your company’s mission is, what your customers expect from you, and what qualities you’d like associated with your company.
If you need assistance with your brand, The Capture Factory will work with you to discover and develop your company’s identity; an identity you’ll be proud. Your branding should say something about you and work across all media. Once we have an understanding and clear vision of what you’d like to achieve, only then do we start developing a unique company logo you’ll want to display everywhere. We love to help local small businesses to identify and proclaim their brand! Take a look at our previous projects to see the importance of branding.