A Business Evolution
Jenkinsons Caterers of Stafford have evolved. In addition to being the area’s first choice for corporate events catering, they are now Staffordshire’s leading wedding caterer. They work with some incredible wedding venues to create the perfect event, and their website needed to reflect this business evolution.
Their previous generic website focused on Corporate Events Catering, which wasn’t hitting the right mark with their new clientele, the Brides and Grooms. The Capture Factory were hired to inject some passion into their online presence, with a new website which would focus on their amazing food and their incredible wedding catering service.
We spent time understanding their business so the new website could properly reflect their culinary creativity, and reassure their new customers of the flawless execution of the couple’s wedding catering requirements.
It was vitally important to the success of the website that we include some mouth-watering images of Jenkinsons’ food. Elegantly presented dishes were included to get their customers excited about their wedding catering options.
Working closely with Jenkinsons Caterers, we set up a mobile photographic studio at their headquarters, and captured some incredible images as their chef’s cooked up a feast.
Our professional copywriter spent time understanding the needs of Jenkinsons’s customers and wrote stimulating copy for the website that addressed those customer needs.
We worked hard to find the right ‘voice’ for Jenkinsons online – approachable, professional, experienced, passionate and reliable.
We conducted Keyword Research for Jenkinsons, identifying a long list of keyword phrases that were embedded within their core content, thus helping the site’s organic rankings within search engines.
Jenkinsons Caterers are committed to improving their search engine rankings, and we help them with regular updates and monthly SEO focused blogs.