Digital Services and the SEO Basics
What is SEO?
The greatest website in the world is no good to anyone if it can’t be found.
Search Engine Optimisation (SEO) is the process of optimising your website so it comes up in search engine results. The better optimised your website is, the higher up your search engine ranking will be. Still confused with SEO basics? Have a look at our blog post by clicking the button below.
SEO Keyword Research
Let us research the keyword phrases that are most relevant to your business.
A keyword phrase is the words people punch into Google when looking for your type of business, product, or service. There are always multiple variations of what is essentially the same search.
Identifying the relevant keyword phrases and incorporating them into your web copy is SEO basics, and a worthwhile exercise that will help to improve your website’s organic (unpaid for) Google ranking.
SEO Rich Content
The most effective keyword phrases are the ones that get searched for most each month, but don’t have much competition from other websites. These are the ‘Keyword Gems’ likely to give your website the competitive edge if used effectively.
Our experienced copywriter can embed the most effective keyword phrases in your website content without compromising your key message.
Using specific keyword phrases within your web copy will improve your site’s visibility on Google. However, both your prospective customers and Google will take a dim view of obvious and irrelevant ‘keyword cramming’.
Why Should You Blog?
One of the most effective ways to use keyword phrases, and improve your organic listings on Google, is by publishing blogs. These articles should be interesting to read, relevant, and – most importantly – focus on and repeat an identified keyword phrase.
Regular blogging also helps to show a bit of personality. It helps your website stay fresh and up-to-date, with new content and information which both your customers and Google will love. Google praises ‘new content’ as they will promote your site above other sites where the content never changes.
Call us today to discuss how we can help optimise your website with these SEO basics.