Optimising Web Pages
Once you’ve got a website, the hard work does not stop there. You will also have to consider a budget for SEO. The process takes time and knowledge, and paid ads also cost money. When you’ve established how much you can spend on SEO then you can begin to implement a plan.
Keyword research needs to be undertaken to target the correct audience. You should consider the demographic of your target audience and which search engines are they are likely to prefer using. Make sure to use a suitable keyword that will have great benefit to the business. Using different variations of this keyword would be useful e.g. jump, jumped, jumping.
NOTE: If the webpage you want to optimise is already ranking on the first page, then it might be a good idea to start optimising a lesser known page instead.
You also need to make sure that the content in the webpage is quality, and there is no repeated content on these web pages. Search engines do not favour websites which have the same content and will therefore likely decrease your ranking. It’s also imperative you use correct English when writing on the web. No grammatical or spelling errors should occur. It also helps when your content is relevant, interesting and informative.
Including multimedia within your webpage can help both SEO and customer satisfaction. No one wants to read a 1000 word essay. Splitting your content up with images and videos will help make your content more interesting, and search engines rank these pages higher than text only.
Back links from other websites (especially well-known and recognised websites) will help to raise your SEO. This can be called link building where you exchange links with other web sites. Mentioning your website on social media can also help put a company’s website higher up the ranking scale.
We use a plugin called Yoast SEO to ensure our Posts and Pages are fully optimised to the best of our ability. It is important to include your chosen keyword in the following places in order to get them noticed by search engines:
- Page title
- Headings and subheadings
- Alt tagging images
- Meta tags
- Meta description
- Page text (especially within the first paragraph of copy)
- URL of page
- Anchor text on links
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