SEO Basics & Business Blogging

The greatest website in the world is no good to anyone if it can’t be found.

SEO Basics Google Search Engine

What is SEO?

Search Engine Optimisation (SEO) is the process of optimising your website so it comes up in search engine results. The better optimised your website is, the higher up your search engine ranking will be.

You want your website to be within the top 10 results, meaning your website will appear on the first page. Academic research indicates that 91% of searchers do not go past page 1 of search results. SEO should therefore be extremely important for your company.

At The Capture Factory, we teach you the SEO basics so that you can control your website’s search engine results. We believe all our clients should have this knowledge in order to fully understand how their website is working for them.

Still confused with SEO basics?


Keyword Research

A keyword is what people punch into Google when looking for your type of business, product, or service. There are always multiple variations of what is essentially the same search. For example, if you’re looking to find out more about search engine optimisation you may type into Google ‘SEO basics’ or ‘what is SEO?’. The results you see on the first page are websites that have fully optimised their webpages to this keyword.

Identifying the relevant keyword phrases and incorporating them into your web copy is SEO basics, and a worthwhile exercise that will help to improve your website’s organic (unpaid for) Google ranking.

The Capture Factory can identify a list of keywords that are most relevant to your business and provide a spreadsheet including:

  • average monthly searches (volume of traffic)
  • number of pages supporting the keyword
  • competition rate
SEO Basics Google Analytics iPad

SEO Basics Pendrell Hall Website

SEO Copywriting

The most effective keyword phrases are the ones that get searched for most each month, but don’t have much competition from other websites. These are the ‘Keyword Gems’ likely to give your website the competitive edge if used effectively.

Our experienced copywriter can embed the most effective keyword phrases in your website content without compromising your key message.

Using specific keyword phrases within your web copy will improve your site’s visibility on Google. However, both your prospective customers and Google will take a dim view of obvious and irrelevant ‘keyword cramming’.

Website Content Creation

Why Should You Blog?

One of the most effective ways to use keyword phrases, and improve your organic listings on Google, is by publishing blogs. These articles should be interesting to read, relevant, and – most importantly – focus on and repeat an identified keyword phrase.

Regular blogging also helps to show a bit of personality. It helps your website stay fresh and up-to-date, with new content and information which both your customers and Google will love. Google praises ‘new content’ as they will promote your site above other sites where the content never changes.

We encourage all of our clients to blog regularly, using specific keywords in order to make the most of their website. Our clients are taught everything they need to know about using their website. So, when it comes to blogging, they know how to create a new post without having to call a developer.

SEO Basics Business Blogging Howle Communications Website