How to Grow Your Business with Digital Marketing
Studies show that a large number of small businesses are not keeping up-to-date with the ever-changing technology. They are not going digital. Nowadays, the majority of companies can be found on the Internet. However, some small businesses in Britain still do not have their own website or social media presence.
In 2015, GoDaddy partnered with RedShift Research to conduct a survey to investigate into small businesses (5 workers or less). They found that 60% of them are not moving forward in the digital era. With so many consumers relying on online stores, it would be of everyone’s interest to adapt their old fashioned ways and make the leap online.
Having a website for small business could have a huge impact on the company’s growth. Without having your information online, the business may quickly become abandoned. Being online can also affect your company’s communication with customers which is a crucial step for SME’s (small and medium-sized enterprises).
Consumer habits have changed dramatically. By 2020, experts predict that 90% of transactions will take place online or be internet-influenced. It’s important to bear in mind that having a website for small business may increase sales, therefore you should be prepared for the new influx of customers.
A website for small business can be hugely beneficial
You may think that there is no way to compete with the bigger brands that dominate search engine results. But, your size is your advantage. You may be small, but you are local. By operating locally, you can pick up the customers that the larger businesses fail to hit. It’s all about trust. Getting yourself online, and on social networks, allows you to communicate with your potential customers. As a small business, you have the ability to build ongoing, human relationships. Your small team can get to know your customers well, which helps to build trust through regular connections on the web.
We’ve helped a number of local businesses develop their online presence. Check out our previous work here.
Instead of following the crowd, do something new and worthy of attention. Do not post mundane images. Why not try videos? Boomerangs? Or get a professional to capture your business at its best. Do something that people haven’t seen before. It’s interesting to break from the norm.
You can’t rely on the website itself to generate success. Marketing strategies will be needed. SEO is a huge part of this. Search Engine Optimisation means that by using certain words within your website, you could increase or decrease your ranking on search engines.
Getting your website for small business up and running
At The Capture Factory we can create a website for small business, saving you the hassle of doing it yourself! There are sites that offer templates for people with little experience allowing them to create their own website, yet these may produce poor results. Our service guarantees you a professional website that includes design, domain name registration and hosting.